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OPINION: Supporting ‘Made in Alberta’

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Camrose MLA Jackie Lovely speaks to the Legislative Assembly on June 15, 2021. (Photo submitted)

By Jackie Lovely

MLA Camrose

Albertans are proud of what they grow, produce, and process.

The province’s agriculture industry faced significant challenges this year, but our farmers and ranchers are resilient as they continue to put food on tables around the world.

This holiday season, I encourage you to show your support for our farmers, ranchers, producers, and processors by shopping local and buying products with the Made in Alberta label. By shopping locally, not only are you bringing home the high-quality products our province is known for, but you’re also supporting local economic growth by keeping your hard-earned dollars in Alberta.

Since launching last spring, hundreds of companies have signed up for the voluntary labelling program and now proudly display the Made in Alberta logo. The program is administered by the Alberta Food Processors Association, a non-profit organization representing all segments of our $15 billion food and beverage industry. You can find a complete list of companies and products with the label, or find more information on how to participate, by visiting madeinalberta.com.

Whether it’s gifts for family and friends, or ingredients for your holiday meals, Made in Alberta products are a great, affordable option. Nothing tastes better at the Christmas dinner table than locally grown turkey, ham, produce, or even perhaps some Alberta prime rib. You can also get in the holiday spirit by enjoying locally brewed spirits or craft beer.

I am proud to say that we have a number of incredible Made in Alberta products right here in the constituency of Camrose! On madeinalberta.com, you’ll find new menu items such as a seasonal bonbon collection and sea salt caramels, all made by hand and from scratch, curtesy of our very own Brown’s Curiosities.

There’s something for everyone on your list, and I encourage you to support your neighbours by purchasing products with the Made in Alberta logo. By choosing local products, you’re not just helping local businesses, but our community as a whole.

With 2023 coming to a close, I truly believe it was this kind of community support, resiliency, and advocacy that has allowed our entire province to thrive. Alberta is the best place in the world to live, work, and raise and family, and I am confident that our province’s best days are still ahead.

As we gather with friends and family to celebrate the Christmas season, let’s cherish the achievements of the past year, celebrate the strength of our province, and look forward to the promising future ahead filled with continued growth and prosperity.

~Jackie Lovely is the MLA for the Camrose region. She can be reached at her constituency office by phone at 780-672-0000, or by email at Camrose@assembly.ab.ca.



Kevin Sabo

About the Author: Kevin Sabo

I’m Kevin Sabo. I’ve been a resident of the Castor area for the last 12 years and counting, first coming out here in my previous career as an EMT.
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