Beef is a great option for Christmas

This columnist wonders why is turkey the traditional entree of choice

Some people believe this time of year is about presents, sparkles, and red and green lights strung out across the rooftops of houses.

For me, this time of year is about one thing, and one thing only – the food.

Now believe me when I say I love some good stuffing, but why on earth is turkey the traditional entree of choice?

Let’s be honest – it’s usually dry and the only way to make it bearable is to drown it in gravy.

When it comes to the food, each holiday has one traditional main course. Thanksgiving has turkey, Christmas is unoriginal and seconds the turkey tradition, and finally, Easter has ham. At some point we have to ask, where is the beef?

I dream of every holiday being celebrated with thick juicy steaks or a succulent slow-roasted medium-rare tenderloin. I dream of a Christmas supper free of fowl, and filled with beefy goodness

Luckily, being married into a ranch family, I am spoiled with one delicious tenderloin meal over the holidays courtesy of my mother-in-law.

But one just isn’t enough.

I’ve always been curious about traditions. I personally am not a huge fan of them, since traditions often leave us doing things we really don’t want to do just for the sake of “tradition”. Holiday meals are no exception. I couldn’t convince Grandma to make something other than turkey if my life depended on it, because, well, ‘tradition’.

But just imagine if we could let go of the bonds of tradition to actually enjoy the things we want to enjoy. At our Jordan holiday celebrations we eat beef – not because of tradition, but because it’s the best meal there is.

Packed with quality protein and rich in immunity and energy supplying nutrients, there’s no better meal to feed your family. Not to mention it’s so delicious it truly cannot be beat. But how can we spread the joy of beef this holiday season?

I believe we need to employ the marketing team at the Angus association to promote beef over poultry for all holiday meals. If there is one notable marketing strategy in the beef industry it’s that the Angus association has somehow successfully made the whole world believe that Angus beef is the only beef. The most popular of the advertisers are the fast food chains promoting Angus burgers as their “premium” burgers.

Truth be told, I’m not sure even the best beef connoisseur could make out the difference between an Angus or Simmental beef patty, especially on a burger. Regardless, somehow the Angus association has done some amazing marketing to promote the breed the way they have and we need some of that marketing strategy to endorse beefy holiday meals.

So if you too are sick of the dry, traditional holiday meat options I hope you’ll find beef an appetizing alternative this holiday season, and every holiday to come!

Just Posted

Environment Minister clarifies misconceptions in Bighorn proposal

Minister Shannon Phillips speaks to concerns around the Bighorn Country

Snowfall adds some delay to morning commute

The QE2 and area road conditions in central Alberta were partly snow covered

Bashaw Stars peewee team wins against Ponoka

The peewee Stars played a solid game against the peewee Ponoka Stampeders

STARS meets with Ponoka County on campaign for new choppers

The emergency services organization is looking at nine new choppers for its three provinces

Bashaw voices no doubt to be heard on water

Council to hold Jan. 17 meeting at community hall with expected public participation

Rare ‘super blood wolf moon’ takes to the skies this Sunday

Celestial event happens only three times this century

Judge denies requests from Calgary couple charged in son’s death

David and Collet Stephan wanted $4 million to pay for past and future legal bills

Innisfail RCMP arrest two men attempting to sell stolen property

A large amount of music equipment and instruments had been stolen

Fashion Fridays: Inspirational gym outfits

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Company issues lifetime ban after man jumps from cruise ship

Nick Naydev posted the video last week showing him standing on the balcony of the Symphony of the Seas

Unruly passenger forces B.C.-bound flight to divert to Calgary

Police say charges are pending against a woman in her 40s

Pro-immigration rally planned for Red Deer on Saturday

Rally taking place outside Red Deer City Hall from 11 a.m. to 2 p.m.

Inflation rises as higher airfares, veggie prices offset cheaper gas

Statistics Canada says inflation accelerated to two per cent in December

Bower Place expansion plans underway

Red Deerians can expect Sunterra Market and Marshall’s

Most Read